新加坡华文书业联盟
Singapore Chinese Books Alliance

About Us

The Singapore Chinese Books Alliance (SCBA) is formed by local Chinese bookstores, publishers, and cultural partners. It serves as a collaborative platform dedicated to strengthening Singapore’s Chinese reading and publishing ecosystem. The Alliance aims to unite the strengths of the book industry, promote literary engagement, expand reading initiatives, and foster external partnerships. Through these efforts, it seeks to build a sustainable, public-oriented reading culture platform where Chinese books continue to connect people across generations and inspire thoughtful inquiry.

Rooted in Singapore’s Chinese book industry, the Alliance brings together practitioners who believe that Chinese books retain cultural significance, educational value, and contemporary relevance within a multilingual society. Working in tandem, members strive to promote the accessibility and appreciation of Chinese books, support Singapore’s cultural and education goals, and cultivate a reading-friendly environment that embraces a love for reading.

Vision

• Cultivating a Chinese Reading Culture in Singapore
  Integrating Chinese reading into daily life and nurturing deep, lasting reading habits.

• Supporting Local Book and Cultural Creation
  Empowering new generations of readers, writers, and cultural practitioners while fostering the growth of Chinese publishing and reading ecosystems.

• Connecting Communities and Generations Through Reading
  Encouraging cross-generational and cross-community participation in reading, making books an important bridge to Singapore’s cultural landscape.
  
  

Mission

As a collaborative effort, the Singapore Chinese Books & Publishing Alliance advances Chinese reading and publishing through the following key objectives:

• Driving Industry Collaboration and Ecosystem Development
  Encouraging cooperation among bookstores, publishers, authors, educators, and cultural institutions to share resources, exchange experience, and strengthen both literary and non-literary Chinese publishing in Singapore.

• Curating Reading Culture Platforms and Book Fairs
  Co-developing meaningful and impactful Chinese book fairs, as well as diverse cultural and reading programs for readers, families, educators, and the wider public.

• Expanding Reading Promotion and Educational Activities
  Supporting member-led programs including author sessions, book launches, lectures, workshops, guided readings, and a variety of reading experiences for children, youth, families, and adults.

• Enhancing Access to Quality Chinese Publications
  Promoting both local and overseas Chinese books—covering children’s literature, educational materials, and cross-cultural content—to improve public access to quality Chinese reading materials.

• Deepening Community Engagement and Public Collaboration
  Partnering with public agencies and community organizations to lower barriers to participation in reading and cultural activities, making Chinese reading more accessible in daily life.

• Promoting Fair Competition and Collaborative Spirit
  Advocating healthy competition and mutual trust to improve the operating environment of Singapore’s Chinese book industry and uphold a sustainable and orderly ecosystem.

• Enhancing Professional Skills in the Book Industry
  Elevating the professional capabilities of bookstore, distribution, and publishing personnel through training, exchange, and resource-sharing, supporting the industry’s ongoing professionalization.

Flagship Project

The Alliance’s first major collaborative initiative is the co-organization of the inaugural World Book Day . Singapore Chinese Book Fair, held in conjunction with World Book Day initiatives led by Committee to Promote Chinese Language Learning (CPCLL) and the National Library Board.

Open for participants of all ages, the book fair is supported by Committee to Promote Chinese Language Learning(CPCLL) and the National Library Board(NLB). It will take place from 17 to 22 April 2026 at the Plaza, National Library Building, from 11:00 AM to 7:00 PM daily. The fair will feature leading Chinese bookstores and publishers showcasing curated Chinese books and related cultural products.

Complementing national reading initiatives, the Alliance aims to strengthen reading culture, literary engagement, and cultural learning through curated book displays and diverse public programs.

In addition, with the rollout of the Cultural Pass on 1 March—which can be used to purchase local literary works—the Alliance will advocate the use of the Cultural Pass to support local literary works, encouraging the public to support Singapore’s Chinese literary creation and publishing.